Hey, I’m Haritha!

I design with curiosity, intuition, and a whole lot of data. With over a decade in UX/UI design, I’ve built digital experiences for startups and global brands, crafting products that are simple, intuitive, and genuinely helpful. But my path to design wasn’t a straight line—it was more like a winding road through digital marketing, QA, fashion design, and graphic design. Each of these experiences has shaped the way I approach problem-solving: with empathy, adaptability, and a keen eye for detail.

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My Superpower? Data-Driven Design

Great design isn’t just about aesthetics—it’s about understanding why users behave the way they do. I leverage tools like Quantum Metric and Google Analytics to decode user patterns, optimize experiences, and make decisions backed by real insights. The goal? To bridge the gap between intuition and data, making products that feel effortless to use while driving real business impact.
 

How I Work

I believe design is an ongoing conversation, not a one-time deliverable. I work collaboratively, iteratively, and strategically, ensuring every pixel and interaction serves a purpose. Whether I’m designing from scratch or refining an existing experience, my focus is always on clarity, simplicity, and impact.
 

Let’s Talk!

If you’re looking for a designer who blends creativity, strategy, and data to create meaningful experiences, I’d love to chat. Drop me a message, and let’s make something great together!